{"product_id":"9783030155643","title":"Palgrave Studies in Marketing, Organizations and Society","description":"\u003ch1\u003ePalgrave Studies in Marketing, Organizations and Society\u003c\/h1\u003e \u003ch2\u003eStewart, David W.\u003c\/h2\u003e \u003cp\u003eThis book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-06-13\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030155643\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-15565-0\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 247\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":46030236287116,"sku":"9783030155643","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030155643.jpg?v=1778001494","url":"https:\/\/lateknightbooks.com\/products\/9783030155643","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}