{"product_id":"9783030243500","title":"Human–Computer Interaction Series: Representing the Next Billion Users","description":"\u003ch1\u003eHuman–Computer Interaction Series: Representing the Next Billion Users\u003c\/h1\u003e \u003ch2\u003eCabrero, Daniel G.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book covers key topics regarding the research and creation of personas across cultures for human-computer interaction (HCI).\u003cb\u003e \u003c\/b\u003eThrough empirical cases studies, it examines a breadth of approaches, challenges and reflections on personas deployed in different locales over time. \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003ePersonas have been artefacts of enquiry and praxis since Alan Cooper brought them to mainstream technology design. Yet, their study and emergence across cultures have been little explored –least of all synthesised in a monograph, this book fills that gap.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt consolidates the body of work on persona studies conducted in a variety of locations in India, Brazil, Kyrgyzstan, Namibia, Vietnam, Chile, Mozambique, Malaysia and South Africa, drawing upon two somewhat competing, if complementary methodologies: User-Centred Design and Participatory Design.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRather than prescribing tools, techniques, methods or methodologies, it illustrates the historical versatility and epistemological plasticity of personas in the design of technologies shaped by dominant, situated, inclusive or culturally nuanced representations of people. It draws from the author's extensive knowledge of case studies as well as from his own work to provide examples, reflections and audiovisual illustrations of relevant concepts and issues. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePersonas Across Cultures: Representing the Next Billion Users \u003c\/i\u003eis designed for early and seasoned career researchers in HCI who might approach the design of personas across cultures for the first time, and scholars and practitioners in related fields such as interaction design,\u003cb\u003e \u003c\/b\u003eusability, user experience and co-design.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2100-04-13\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030243500\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: \u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44316768698508,"sku":"9783030243500","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030243500.jpg?v=1776450924","url":"https:\/\/lateknightbooks.com\/products\/9783030243500","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}