Palgrave Advances in Luxury: The Role of Cultural Intelligence in Creative Strategy

Serdari, Thomaï

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

Details

Published by: Palgrave Macmillan

Publication Date: 2020-09-02

Format: Hardcover

ISBN-13: 9783030453008

DOI: 10.1007/978-3-030-45301-5

Dimensions: 210cm x148cm

Pages: 191