Language and Globalization: The Case of Adventure Tourism

Gonçalves, Kellie

This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the world’s top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes. 

Details

Published by: Palgrave Macmillan

Publication Date: 2021-09-11

Format: Paperback

ISBN-13: 9783030487072

DOI: 10.1007/978-3-030-48705-8

Dimensions: 210cm x148cm

Pages: 277