Classroom Companion: Business: Concepts and Cases on Value Creation and Digital Business Transformation

Jelassi, Tawfik; Martínez-López, Francisco J.

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Details

Published by: Springer

Publication Date: 2020-06-29

Format: Hardcover

ISBN-13: 9783030489496

DOI: 10.1007/978-3-030-48950-2

Dimensions: 235cm x155cm

Pages: 795