A Business History of the Bicycle Industry: Shaping Marketing Practices

Mari, Carlo

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

Details

Published by: Palgrave Pivot

Publication Date: 2020-11-04

Format: Hardcover

ISBN-13: 9783030505622

DOI: 10.1007/978-3-030-50563-9

Dimensions: 210.0cm x148.0cm

Pages: 137.0