{"product_id":"9783030507763","title":"The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products","description":"\u003ch1\u003eThe Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products\u003c\/h1\u003e \u003ch2\u003eYang, Jan Y.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a \"price wonderland\" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. \u003c\/p\u003eStructured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-08-25\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030507763\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-50777-0\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 173\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47710920376460,"sku":"9783030507763","price":25.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030507763.jpg?v=1776792084","url":"https:\/\/lateknightbooks.com\/products\/9783030507763","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}