{"product_id":"9783030529604","title":"The Transmedia Franchise of Star Wars TV","description":"\u003ch1\u003eThe Transmedia Franchise of Star Wars TV\u003c\/h1\u003e \u003ch2\u003eNardi, Dominic J.; Sweet, Derek R.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile previous work on the \u003ci\u003eStar Wars \u003c\/i\u003euniverse charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that \u003ci\u003eStar Wars \u003c\/i\u003eTV projects interact with and relate to other \u003ci\u003eStar Wars\u003c\/i\u003e texts. The chapters in this volume take as a basic premise that the televisual entrants into the \u003ci\u003eStar Wars\u003c\/i\u003e transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the \u003ci\u003eStar Wars \u003c\/i\u003efranchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.\u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-11-12\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030529604\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-52958-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 204\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45385519693964,"sku":"9783030529604","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030529604.jpg?v=1776792484","url":"https:\/\/lateknightbooks.com\/products\/9783030529604","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}