Consumer Nationalism and Barr’s Irn-Bru in Scotland

Leishman, David

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

Details

Published by: Palgrave Macmillan

Publication Date: 2020-10-02

Format: Hardcover

ISBN-13: 9783030533816

DOI: 10.1007/978-3-030-53382-3

Dimensions: 210.0cm x148.0cm

Pages: 264.0