Springer Proceedings in Business and Economics: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship

Sakas, Damianos P.; Nasiopoulos, Dimitrios K.; Taratuhina, Yulia

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

Details

Published by: Springer

Publication Date: 2021-02-01

Format: Hardcover

ISBN-13: 9783030570644

DOI: 10.1007/978-3-030-57065-1

Dimensions: 235cm x155cm

Pages: 539