Tourism, Hospitality & Event Management: Insights from Asia

Name: Tourism, Hospitality & Event Management: Insights from Asia
Brand: Springer International Publishing
SKU: 9783030576967
Price: 161.99 USD
Availability: InStock

Thirumaran, K.; Klimkeit, Dirk; Tang, Chun Meng

Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry.

Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.