{"product_id":"9783030674137","title":"Organisational Buying: A Multidisciplinary Perspective","description":"\u003ch1\u003eOrganisational Buying: A Multidisciplinary Perspective\u003c\/h1\u003e \u003ch2\u003ePrior, Daniel D\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eOrganisational buying is the purchase of goods and\/ or services, by one or more individuals acting on behalf of the buyer firm, after a formal or informal consideration of purchase alternatives, and, the integration or use of those goods and\/ or services to address one or more buyer firm problems or issues. \u003c\/p\u003e\u003cp\u003eOrganisational buying accounts for about two-thirds of economic transactions globally. However, organisational buying has traditionally been taught in discipline-specific silos. Organisational buying concepts appear in courses on marketing and sales management, procurement, contract management, supply chain management, operations management, finance, as well as accounting. Moreover, most organisations treat organisational buying activities in a similarly disjointed way.\u003c\/p\u003e\u003cp\u003eThis book provides a comprehensive overview of organisational buying that integrates perspectives from across a range of disciplines and organisational functions. The primary goal of the book isto develop a holistic interpretation of organisational buying. It covers topics such as:\u003c\/p\u003e\u003cp\u003e•\tPurchase situations.\u003c\/p\u003e\u003cp\u003e•\tThe organisational buying process.\u003c\/p\u003e\u003cp\u003e•\tThe purchase decision and the value proposition.\u003c\/p\u003e\u003cp\u003e•\tCommunications in organisational buying. \u003c\/p\u003e\u003cp\u003e•\tBuyer-supplier relationships.\u003c\/p\u003e\u003cp\u003e•\tOrganisational buying capabilities.\u003c\/p\u003e\u003cp\u003e•\tOrganisational buying culture.\u003c\/p\u003e\u003cp\u003e•\tOrganisational buying approach design.\u003c\/p\u003e\u003cp\u003e•\tChannels of supply.\u003c\/p\u003e•\tNetworks and organisational buying.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten in a practical, approachable way the book includes a range of exercises, case examples, learning objectives and discussion questions to support a broad spectrum of organisational buying-related courses.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-04-16\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030674137\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-67414-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 217\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44676992434316,"sku":"9783030674137","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030674137.jpg?v=1776861040","url":"https:\/\/lateknightbooks.com\/products\/9783030674137","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}