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The Marketisation of Higher Education

The Marketisation of Higher Education Concepts, Cases, and Criticisms

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Marketing and Communication in Higher Education

The Marketisation of Higher Education

Concepts, Cases, and Criticisms

John D. Branch | Bryan Christiansen

Education / Schools / Levels / Higher

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

John D. Branch is Professor at the Ross School of Business at the University of Michigan, Ann Arbor, USA.

Bryan Christiansen is President of Global Research Society LLC in Colorado Springs, USA.


Publication Date: 04 May 2022
Publisher: Springer International Publishing
Imprint: Palgrave Macmillan
ISBN-13: 9783030674434
Format: Paperback softback
Page Count: 466

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