{"product_id":"9783030674434","title":"The Marketisation of Higher Education Concepts, Cases, and Criticisms","description":"\u003ch3\u003eMarketing and Communication in Higher Education\u003c\/h3\u003e\u003ch1\u003eThe Marketisation of Higher Education\u003c\/h1\u003e\u003ch2\u003eConcepts, Cases, and Criticisms\u003c\/h2\u003e\u003ch3\u003eJohn D. Branch | Bryan Christiansen\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eEducation \/ Schools \/ Levels \/ Higher\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cp\u003eThis edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eJohn D. Branch\u003c\/b\u003e is Professor at the Ross School of Business at the University of Michigan, Ann Arbor, USA.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cb\u003eBryan Christiansen \u003c\/b\u003eis President of Global Research Society LLC in Colorado Springs, USA.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 May 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer International Publishing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783030674434\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e466\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":51324244885644,"sku":"9783030674434","price":161.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030674434.jpg?v=1783554527","url":"https:\/\/lateknightbooks.com\/products\/9783030674434","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}