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Green Marketing in Emerging Markets Strategic and Operational Perspectives
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Palgrave Studies of Marketing in Emerging Economies
Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Chipo Mukonza | Robert E. Hinson | Ogechi Adeola | Isaiah Adisa | Emmanuel Mogaji | Ayça Can Kirgiz
Business & Economics / Marketing / General
Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.
Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.
Isaiah Adisa is a management researcher and consultant based in Nigeria.
Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.
Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.
| Publication Date: | 19 August 2022 |
| Publisher: | Springer International Publishing |
| Imprint: | Palgrave Macmillan |
| ISBN-13: | 9783030740672 |
| Format: | Paperback softback |
| Page Count: | 290 |