{"product_id":"9783030764159","title":"Integrated Marketing Communications: A Global Brand-Driven Approach","description":"\u003ch1\u003eIntegrated Marketing Communications: A Global Brand-Driven Approach\u003c\/h1\u003e \u003ch2\u003eKitchen, Philip J.; Tourky, Marwa E.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eIntegrated Marketing Communications: A Global Brand-Driven Approach\u003c\/i\u003e, \u003ci\u003e2nd edition\u003c\/i\u003e presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen \u0026amp; Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.\u003c\/p\u003e\n\nIt offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. \u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-01-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030764159\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-76416-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 374\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44676995350668,"sku":"9783030764159","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030764159.jpg?v=1776051952","url":"https:\/\/lateknightbooks.com\/products\/9783030764159","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}