Classroom Companion: Business: A Guide for Charting and Implementing the Visioning Process

Reid, Susan E.; Crawford, Charles B.

While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses.

Details

Published by: Springer

Publication Date: 2023-06-30

Format: Paperback

ISBN-13: 9783030778057

DOI: 10.1007/978-3-030-77803-3

Dimensions: 235cm x155cm

Pages: 411