Management for Professionals: Successfully Connecting People Digitally

Neugebauer, Linda Mareen; Zanko, Irene

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.

This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

Details

Published by: Springer

Publication Date: 2022-07-02

Format: Paperback

ISBN-13: 9783030778514

DOI: 10.1007/978-3-030-77849-1

Dimensions: 235cm x155cm

Pages: 188