{"product_id":"9783030791131","title":"The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-ups","description":"\u003ch1\u003eThe Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-ups\u003c\/h1\u003e \u003ch2\u003eSauberschwarz, Lucas; Weiss, Lysander\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe road to successful innovation management is long - this book is the shortcut.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThomas Weiler, VP Innovation Portfolio \u0026amp; Strategic Programs, Deutsche Telekom\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAn overdue update on traditional R\u0026amp;D processes for the 21st century.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUwe Wagner, CTO, Schaeffler\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAnyone who has ever experienced the methodology described here in practice will hide the book from the competition!\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDr. Carsten Stöcker, World Economic Forum, Global Future Council-Member\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-02-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030791131\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-79114-8\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 197\u003c\/p\u003e ","brand":"Verlag Franz Vahlen München","offers":[{"title":"Default Title","offer_id":44477712892044,"sku":"9783030791131","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030791131.jpg?v=1776862434","url":"https:\/\/lateknightbooks.com\/products\/9783030791131","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}