{"product_id":"9783030825713","title":"Green Marketing in Emerging Economies: A Communications Perspective","description":"\u003ch1\u003eGreen Marketing in Emerging Economies: A Communications Perspective\u003c\/h1\u003e \u003ch2\u003eMogaji, Emmanuel; Adeola, Ogechi; Adisa, Isaiah; Hinson, Robert E.; Mukonza, Chipo; Kirgiz, Ayça Can\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eLiterature on green marketing continues to gain traction in the sustainability  discourse, focusing on core subject areas such as green product development,  green marketing strategy and green advertising. Achieving green marketing  success encompasses influencing, orientating, and communicating green  offerings of an organisation to the consumers. Emerging markets particularly  provide unique opportunities for green product innovations to thrive due to their  rapid industrialisation and economic growth; hence the value proposition of  organisations must be rightly communicated to the consumers. \u003c\/p\u003e\u003cp\u003eThe book is part of a multi-volume work that highlights the goals of green  marketing, such as influencing consumers’ green adoption, behaviour, and  attitude towards sustainability practices. \u003c\/p\u003e\u003cp\u003eThis book provides insights to researchers, students and practitioners interested  in marketing and sustainability initiatives in the context of emerging markets. It  is also recommended for marketing managers and brand consultants who desire  an in-depth understanding of how to communicate their organisation’s green  offerings while positioning the organisation as a green brand to influence  consumers’ green purchasing behaviours.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-01-04\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030825713\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-82572-0\u003c\/p\u003e \u003cp\u003eDimensions: 210.0cm x148.0cm\u003c\/p\u003e \u003cp\u003ePages: 279.0\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45385497149580,"sku":"9783030825713","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030825713.jpg?v=1765563165","url":"https:\/\/lateknightbooks.com\/products\/9783030825713","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}