Future of Business and Finance: A B2B Guide to Agility in Organization, Performance, and Management

Scherm, Michael J.

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.

Details

Published by: Springer

Publication Date: 2021-10-31

Format: Hardcover

ISBN-13: 9783030829773

DOI: 10.1007/978-3-030-82978-0

Dimensions: 235cm x155cm

Pages: 255