{"product_id":"9783030906566","title":"Management for Professionals: Strategies, Concepts, and Cases","description":"\u003ch1\u003eManagement for Professionals: Strategies, Concepts, and Cases\u003c\/h1\u003e \u003ch2\u003eEnke, Margit; Geigenmüller, Anja; Leischnig, Alexander\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-04-23\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030906566\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-90657-3\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 425\u003c\/p\u003e ","brand":"Springer Gabler, Wiesbaden","offers":[{"title":"Default Title","offer_id":45417372516492,"sku":"9783030906566","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030906566.jpg?v=1775787769","url":"https:\/\/lateknightbooks.com\/products\/9783030906566","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}