Mapping Innovation: The Discipline of Building Opportunity across Value Chains

Anis, Mohab; Chawky, Sarah; Abdel Halim, Aya

This book is an eye-opener for businesses unveiling how technology trends can be deployed to redesign products, services and processes. The authors provide business opportunities based on technological innovation across 10 industrial sectors in easy to read case studies. Each case study is a story that narrates the potential and influence of a technological innovation on an enterprise, by defining the challenges faced, the type of technology adopted, and the impact.

Provides readers with compelling reasons for implementing technology trends in industrial value chains;
Written in a simple, easy to read and exciting manner to be accessible to readers with different backgrounds and interests;
Uses a single, structured paradigm in all the case studies.