{"product_id":"9783031068881","title":"Fashion Heritage: Narrative and Knowledge Creation","description":"\u003ch1\u003eFashion Heritage: Narrative and Knowledge Creation\u003c\/h1\u003e \u003ch2\u003eCantista, Isabel; Delille, Damien\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts. \u003c\/p\u003e\n\n\u003cp\u003eWith these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly. \u003c\/p\u003e\n\nSplit into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers.\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eUltimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2024-01-03\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031068881\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-06886-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 333\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45385638576268,"sku":"9783031068881","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031068881.jpg?v=1778004324","url":"https:\/\/lateknightbooks.com\/products\/9783031068881","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}