{"product_id":"9783031290220","title":"Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal","description":"\u003ch1\u003eUniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal\u003c\/h1\u003e \u003ch2\u003eSoares, Ana Maria; Casais, Beatriz\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area.  \u003c\/p\u003e\u003cp\u003eThis edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2024-06-18\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031290220\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-29020-6\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 277.0\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45587532742796,"sku":"9783031290220","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031290220.jpg?v=1767238898","url":"https:\/\/lateknightbooks.com\/products\/9783031290220","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}