{"product_id":"9783031318351","title":"Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023","description":"\u003ch1\u003eAdvances in Digital Marketing and eCommerce: Fourth International Conference, 2023\u003c\/h1\u003e \u003ch2\u003eMartínez-López, Francisco J.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.\u003c\/p\u003e\n\n\u003cp\u003eThis volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-04-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031318351\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-31836-8\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 306.0\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":45587533561996,"sku":"9783031318351","price":224.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031318351.jpg?v=1767238903","url":"https:\/\/lateknightbooks.com\/products\/9783031318351","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}