{"product_id":"9783031328961","title":"Advances in National Brand and Private Label Marketing: 10th International Conference, 2023","description":"\u003ch1\u003eAdvances in National Brand and Private Label Marketing: 10th International Conference, 2023\u003c\/h1\u003e \u003ch2\u003eGázquez-Abad, Juan Carlos; Martínez-López, Francisco J.; Gielens, Katrijn\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe 2023 International Conference on National Brand \u0026amp; Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.\u003c\/p\u003e\n\n\u003cp\u003eThe two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas.\u003c\/p\u003e\n\nThis volume presents the proceedings of this 2023 NB\u0026amp;PL marketing conference in a collection of original, rigorous, and relevant contributions. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2024-05-21\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031328961\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-32894-7\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 152.0\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":45587535036556,"sku":"9783031328961","price":161.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031328961.jpg?v=1767238906","url":"https:\/\/lateknightbooks.com\/products\/9783031328961","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}