Springer Series in Design and Innovation: A Multidisciplinary Approach

Martins, Nuno; Raposo, Daniel

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design.  By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. 

Details

Published by: Springer

Publication Date: 2024-08-31

Format: Paperback

ISBN-13: 9783031353871

DOI: 10.1007/978-3-031-35385-7

Dimensions: 235cm x155cm

Pages: 362