Artificial Intelligence and Transforming Digital Marketing

Hamdan, Allam; Aldhaen, Esra Saleh

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Details

Published by: Springer

Publication Date: 2024-10-05

Format: Multi-component

ISBN-13: 9783031358302

DOI: 10.1007/978-3-031-35828-9

Dimensions: 235cm x155cm

Pages: 1188