Join our mailing list
Get exclusive deals and learn about new products!
Skip to product information
The Green Transition of the Automotive Industry: From Technological Sustainable Innovation to Mobility Servitization
Sale price
$179.99
Regular price
$199.99
Reliable shipping
Flexible returns
The Green Transition of the Automotive Industry: From Technological Sustainable Innovation to Mobility Servitization
Cabigiosu, Anna; Lanzini, Pietro
This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.
The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.Details
Published by: Palgrave Macmillan
Publication Date: 2023-11-11
Format: Hardcover
ISBN-13: 9783031371998
DOI: 10.1007/978-3-031-37200-1
Dimensions: 210cm x148cm
Pages: 244