EAI/Springer Innovations in Communication and Computing: Building a Successful Online Enterprise

Taherdoost, Hamed

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.

Details

Published by: Springer

Publication Date: 2023-09-05

Format: Hardcover

ISBN-13: 9783031396250

DOI: 10.1007/978-3-031-39626-7

Dimensions: 235cm x155cm

Pages: 445