Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Barone, Ada Maria; Stagno, Emanuela

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).

Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.

Details

Published by: Palgrave Macmillan

Publication Date: 2023-12-20

Format: Hardcover

ISBN-13: 9783031487910

DOI: 10.1007/978-3-031-48792-7

Dimensions: 210cm x148cm

Pages: 127