{"product_id":"9783031490415","title":"Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023","description":"\u003ch1\u003eDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science: Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023\u003c\/h1\u003e \u003ch2\u003eJeseo, Vincent; Allen, Juliann\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eChange is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism.\u003c\/p\u003e\n\n\u003cp\u003eFounded in 1971, the Academy of Marketing Science isan international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the \u003cem\u003eJournal of the Academy of Marketing Science\u003c\/em\u003e (JAMS) and \u003cem\u003eAMS Review\u003c\/em\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-02-24\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031490415\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-49039-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 249\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":45383446921356,"sku":"9783031490415","price":197.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031490415.jpg?v=1773282839","url":"https:\/\/lateknightbooks.com\/products\/9783031490415","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}