Patient Engagement in Pharma: A Psychologist Perspective

Riaz, Sumira

Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient.

Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.

Details

Published by: Springer

Publication Date: 2024-04-16

Format: Paperback

ISBN-13: 9783031563393

DOI: 10.1007/978-3-031-56340-9

Dimensions: 235cm x155cm

Pages: 80