{"product_id":"9783031659829","title":"Marketing Tourism and Hospitality Concepts and Cases","description":"\u003ch1\u003eMarketing Tourism and Hospitality\u003c\/h1\u003e\u003ch2\u003eConcepts and Cases\u003c\/h2\u003e\u003ch3\u003eRichard George\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Written in an accessible and user-friendly style – this entire industry textbook includes case studies, drawing on the author’s experience and real-life examples.\u003c\/p\u003e\r\n\u003cp\u003eRevised and expanded throughout, it covers:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAdvances in AI, robotics and automation\u003c\/li\u003e\r\n\u003cli\u003eDigital marketing, electronic customer relationship management (eCRM) and uses of user-generated content (UGC)\u003c\/li\u003e\r\n\u003cli\u003eNew and updated content and discussion questions for self-study and to use in class\u003c\/li\u003e\r\n\u003cli\u003eA new chapter on responsible tourism marketing and sustainable approaches to marketing\u003c\/li\u003e\r\n\u003cli\u003eConsumer behaviour in tourism and the effects of climate change and changes in consumer attitudes.\u003c\/li\u003e\r\n\u003cli\u003eNew  trends in tourism and hospitality marketing\u003c\/li\u003e\r\n\u003cli\u003eNew in-depth real-life case studies and industry insights throughout the book\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eAlong with key concepts and theory, definitions, key summaries, and discussion questions, accompanying online flashcards and PowerPoint slides for lecturers, this textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. \u003c\/p\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003eRichard George\u003c\/strong\u003e is the Course Director of Hospitality Management at the London College of Contemporary Arts (LCCA). He taught services marketing and tourism management for many years in South Africa. Richard was formerly Associate Professor of Marketing at the University of Cape Town (UCT) and Director of the Tourism Research Unit at UCT. His research interests include safety and security issues and consumer behaviour in the tourism and hospitality industry. He holds a PhD in Marketing from UCT, South Africa.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 April 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783031659829\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eMultiple component retail product part s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e484\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":55561828827276,"sku":"9783031659829","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031659829_e21b2e43-17cc-4290-9966-c3849f6dac1e.jpg?v=1788351867","url":"https:\/\/lateknightbooks.com\/products\/9783031659829","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}