{"product_id":"9783031695209","title":"Springer Texts in Business and Economics: Tools, Techniques and Best Practices for Graduate Students and Managers","description":"\u003ch1\u003eSpringer Texts in Business and Economics: Tools, Techniques and Best Practices for Graduate Students and Managers\u003c\/h1\u003e \u003ch2\u003eSolberg Söilen, Klaus\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eThis textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided.\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-12-03\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031695209\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-69518-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 457\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":47671595532428,"sku":"9783031695209","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031695209.jpg?v=1776518608","url":"https:\/\/lateknightbooks.com\/products\/9783031695209","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}