Find Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Branding

Vierula, Markku

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. 

Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

Details

Published by: Springer

Publication Date: 2025-09-30

Format: Paperback

ISBN-13: 9783031716652

DOI: 10.1007/978-3-031-71663-8

Dimensions: 210cm x148cm

Pages: 145