{"product_id":"9783031716652","title":"Find Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Branding","description":"\u003ch1\u003eFind Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Branding\u003c\/h1\u003e \u003ch2\u003eVierula, Markku\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eCompetitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. \u003c\/p\u003e\n\n\u003cp\u003eCompetitive advantages are created only by thinking in new way. By thinking what has not been thought.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-09-30\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031716652\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-71663-8\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 145\u003c\/p\u003e ","brand":"Kauppakamari","offers":[{"title":"Default Title","offer_id":44677160042636,"sku":"9783031716652","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031716652.jpg?v=1776095358","url":"https:\/\/lateknightbooks.com\/products\/9783031716652","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}