Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape

Panditharathna, Roshan; Hyams-Ssekasi, Denis; Bamber, David

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.

Details

Published by: Palgrave Macmillan

Publication Date: 2025-03-13

Format: Hardcover

ISBN-13: 9783031746567

DOI: 10.1007/978-3-031-74657-4

Dimensions: 210cm x148cm

Pages: 306