{"product_id":"9783031746598","title":"Contemporary Marketing Solutions Strategies for Growth in a Competitive Consumer Landscape","description":"\u003ch1\u003eContemporary Marketing Solutions\u003c\/h1\u003e\u003ch2\u003eStrategies for Growth in a Competitive Consumer Landscape\u003c\/h2\u003e\u003ch3\u003eRoshan Panditharathna | Denis Hyams-Ssekasi | David Bamber\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThe function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.\u003c\/p\u003e\r\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eRoshan Panditharathna\u003c\/strong\u003e is an academic professional with a wealth of experience in pedagogy and research in the UK. He currently serves as a Lecturer in Marketing at the Westminster Business School and concurrently holds the position of Director of PhD Studies at the University of Bolton, where his responsibilities encompass the mentorship and oversight of PhD candidates. His research primarily revolves around AI implications in marketing, robotic service quality and value co-creation in the digital age.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDenis Hyams-Ssekasi\u003c\/strong\u003e is a Director of Studies and DBA Programme Leader at the University of Bolton, UK. He has developed and delivered modules in different disciplines to both undergraduate and postgraduate and offers training and consultancy to start-up businesses, especially in developing countries. He is the co-Editor Experiential Learning for Entrepreneurship (Palgrave Macmillan, 2018) and Entrepreneurship and Change (Palgrave Macmillan, 2022).  \u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDavid Bamber\u003c\/strong\u003e is Professor of Marketing Research and Director of PhD Studies at the Institute of Management, University of Bolton. He has published over 100 peer reviewed journal articles on the subject. He is an educational psychologist with over 40 years teaching and learning practice under his belt. Previously he has worked with Salford University, Liverpool Hope University, Canterbury Christ Church University, York St John University and many other leading universities in the UK.\u003c\/p\u003e\r\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 March 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783031746598\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e306\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":51033096781964,"sku":"9783031746598","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031746598.jpg?v=1782487700","url":"https:\/\/lateknightbooks.com\/products\/9783031746598","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}