{"product_id":"9783031790720","title":"Future of Business and Finance: Innovating Towards Competitive Advantage","description":"\u003ch1\u003eFuture of Business and Finance: Innovating Towards Competitive Advantage\u003c\/h1\u003e \u003ch2\u003eDiderich, Claude\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate requirements for financial success, and provide a competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design holistically by applying abductive reasoning, iteratively observing customers, focusing on empathy and prototyping ideas, and validating them by actual customers.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition extends the original design thinking for the strategy process by adding a robust framework for strategic decision-making based on customer value creation and firm value appropriation rooted in the jobs-to-be-done theory. It particularly focuses on how market structures, including peer-to-peer markets, impact strategy design. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs, and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts, and consultants.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-03-12\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031790720\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-79070-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 240\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":46919800127628,"sku":"9783031790720","price":80.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031790720.jpg?v=1776037066","url":"https:\/\/lateknightbooks.com\/products\/9783031790720","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}