{"product_id":"9783031816260","title":"Palgrave Studies of Marketing in Emerging Economies: African Realities and Imperatives","description":"\u003ch1\u003ePalgrave Studies of Marketing in Emerging Economies: African Realities and Imperatives\u003c\/h1\u003e \u003ch2\u003eMuposhi, Asphat; Nyagadza, Brighton\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eDeveloping countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a circular economy.\u003c\/p\u003e\n\n\u003cp\u003eBuilding on seminal work on green marketing in emerging economies, this book develops a micro-macro perspective to present the realities and imperatives that facilitate or inhibit the realisation of the sustainable green marketing agenda in Africa. It examines the willingness of consumers to support sustainable consumption practices such as the sharing economy and to engage with circular economy practices such as recycling and reusing. It also critically reflects on the strategies, commitments and sacrifices that are required for the fulfilment of the sustainable green marketing agenda in Africa.\u003c\/p\u003e\n\n\u003cp\u003eThe book is informed by the desired aspirations of the United Nations 2030 Agenda for Sustainable Development and Africa’s developmental blueprint, Agenda 2063.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-04-16\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031816260\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-81627-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 275\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44406642409612,"sku":"9783031816260","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031816260.jpg?v=1776885404","url":"https:\/\/lateknightbooks.com\/products\/9783031816260","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}