{"product_id":"9783031865350","title":"Rethinking Advertising: Ethics and Effectiveness","description":"\u003ch1\u003eRethinking Advertising: Ethics and Effectiveness\u003c\/h1\u003e \u003ch2\u003eVandenberg, Kathleen M.; Tinger, Mariah\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"elementtoproof\" style=\"background: white;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1;\"\u003eWith more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising—across many media—while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"elementtoproof\" style=\"background: white;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1;\"\u003eInterdisciplinary by nature, this book includes perspectives from academics in marketing, communications, law, rhetoric, and business. It will be of great interest to scholars and students seeking a thought provoking debate\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-07-18\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031865350\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-86536-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 301\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44309857009804,"sku":"9783031865350","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031865350.jpg?v=1776097340","url":"https:\/\/lateknightbooks.com\/products\/9783031865350","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}