This book analyses popular works by the first generation of Israeli independent content creators who gained their reputation by achieving viral success on social media. Some of them paved their way from the web to mainstream culture, yet so far, their fascinating innovations have not been researched. This pioneering book makes an important advancement in filling this gap, by discussing cross-over and transnationalism. It addresses, among others, issues of temporality, ideology, ontology, aesthetics, industry and commerce, humor, and stardom.

Dr Ido Rosen is co-editor of New Directions in Israeli Media: Film, Television, and Digital Content (2025). He completed his PhD studies at the University of Cambridge. Beforehand, he studied and taught at the Tisch School of Film and Television at Tel Aviv University. His MA thesis examined National Fears in Israeli Horror Films.