Palgrave Studies in Political Marketing and Management

Lees-Marshment, Jennifer; Zisis, Ioannis

This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition.

Details

Published by: Palgrave Macmillan

Publication Date: 2025-07-01

Format: Hardcover

ISBN-13: 9783031883132

DOI: 10.1007/978-3-031-88314-9

Dimensions: 210cm x148cm

Pages: 153