{"product_id":"9783031883132","title":"Palgrave Studies in Political Marketing and Management","description":"\u003ch1\u003ePalgrave Studies in Political Marketing and Management\u003c\/h1\u003e \u003ch2\u003eLees-Marshment, Jennifer; Zisis, Ioannis\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"xmsonormal\" style=\"margin: 0cm; margin-bottom: .0001pt; background: white; vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: 'Aptos','sans-serif'; mso-bidi-font-family: 'Segoe UI'; color: #242424; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;\"\u003eThis book explores the \u003c\/span\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Aptos','sans-serif'; mso-bidi-font-family: 'Segoe UI'; color: #242424; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm; mso-ansi-language: EN-GB;\"\u003edesign, execution and impact\u003c\/span\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Aptos','sans-serif'; mso-bidi-font-family: 'Segoe UI'; color: #242424; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos','sans-serif'; mso-bidi-font-family: 'Segoe UI'; color: #242424; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;\"\u003eof political marketing and management in the UK 2024 general election. It covers \u003c\/span\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Aptos','sans-serif'; mso-bidi-font-family: 'Segoe UI'; color: #242424; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm; mso-ansi-language: EN-GB;\"\u003estrategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-07-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031883132\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-88314-9\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 153\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44317790601356,"sku":"9783031883132","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031883132_946ea77f-e2b3-40fc-a320-c984907f2a2a.jpg?v=1775056492","url":"https:\/\/lateknightbooks.com\/products\/9783031883132","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}