{"product_id":"9783031899003","title":"Barbie in the Media: The Transmedia Presence of Mattel's Celebrity Doll","description":"\u003ch1\u003eBarbie in the Media\u003c\/h1\u003e\u003ch2\u003eThe Transmedia Presence of Mattel's Celebrity Doll\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eContributors:\u003c\/strong\u003e Aguiló-Pérez, Emily R.; Hains, Rebecca C.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat is the significance of Barbie’s journey from toy aisles to screens? \u003cem\u003eBarbie in the Media \u003c\/em\u003eoffers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand’s multifaceted media presence, this volume’s chapters consider both Mattel’s corporate storytelling about and fans’ reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiations of Barbie reflect and contribute to broader discourses about gender and identity in evolving sociopolitical contexts—inscribing the doll with ever-changing (and often conflicting) anxieties and dreams. These render the brand’s media presence a fascinating site of contested meaning, worthy of the sustained critique that \u003cem\u003eBarbie in the Media \u003c\/em\u003eoffers readers. \u003c\/p\u003e\u003ch3\u003eBook Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Palgrave Macmillan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 2025-09-27\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9783031899003\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 377\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":44309887287436,"sku":"9783031899003","price":143.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031899003.jpg?v=1768939365","url":"https:\/\/lateknightbooks.com\/products\/9783031899003","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}