{"product_id":"9783031899034","title":"Barbie in the Media The Transmedia Presence of Mattel's Celebrity Doll","description":"\u003ch1\u003eBarbie in the Media\u003c\/h1\u003e\u003ch2\u003eThe Transmedia Presence of Mattel's Celebrity Doll\u003c\/h2\u003e\u003ch3\u003eEmily R. Aguiló-Pérez | Rebecca C. Hains\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eWhat is the significance of Barbie’s journey from toy aisles to screens? \u003cem\u003eBarbie in the Media \u003c\/em\u003eoffers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand’s multifaceted media presence, this volume’s chapters consider both Mattel’s corporate storytelling about and fans’ reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiations of Barbie reflect and contribute to broader discourses about gender and identity in evolving sociopolitical contexts—inscribing the doll with ever-changing (and often conflicting) anxieties and dreams. These render the brand’s media presence a fascinating site of contested meaning, worthy of the sustained critique that \u003cem\u003eBarbie in the Media \u003c\/em\u003eoffers readers. \u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003eEmily R. Aguiló-Pérez is a professor of English (Youth Literatures \u0026amp; Cultures) at West Chester University of Pennsylvania, USA.  She has authored and co-edited numerous books and articles, including \u003cem\u003eAn American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play\u003c\/em\u003e (2022); \u003cem\u003eIslas Lectoras: Bibliografía infantil puertorriqueña\u003c\/em\u003e (2023); and \u003cem\u003eThe Cultural Legacy of Disney: A Century of Magic\u003c\/em\u003e (2024).  \u003c\/p\u003e\r\n\u003cp\u003eRebecca C. Hains is a professor of Media \u0026amp; Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on children’s media culture, including \u003cem\u003eGrowing Up With Girl Power: Girlhood on Screen and in Everyday Life\u003c\/em\u003e (2012); \u003cem\u003eThe Princess Problem\u003c\/em\u003e (2014); \u003cem\u003eCultural Studies of LEGO: More than Just Bricks\u003c\/em\u003e (2019); and \u003cem\u003eSupernatural Youth in Media\u003c\/em\u003e (2025).\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 September 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783031899034\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e377\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":62342666322060,"sku":"9783031899034","price":34.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031899034.tif?v=1791399543","url":"https:\/\/lateknightbooks.com\/products\/9783031899034","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}