{"product_id":"9783031905254","title":"Pricing for Strategic Managers: The Theory and Practice of Implementing Pricing Decisions","description":"\u003ch1\u003ePricing for Strategic Managers\u003c\/h1\u003e\u003ch2\u003eThe Theory and Practice of Implementing Pricing Decisions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eContributors:\u003c\/strong\u003e Rekettye, Gábor; Liu, Jonathan; Danyi, Pál\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete. Environmental changes, such as COVID-19, worldwide inflation, and regional wars, have given the pricing function significantly more attention, while there have been technological developments in digitalisation and artificial intelligence. This textbook tackles these changes head-on, providing an up-to-date discussion on the theory and practice of pricing.\u003c\/p\u003e\n\u003cp\u003eOffering modern, relevant, practical examples, exercises and solutions, readers will gain a thorough and critical understanding of pricing in a digital world. Whilst grounded in theory, this book also offers practical tips and techniques that can be applied in local and international businesses. This book helps business students and company executives to deepen their knowledge of smart pricing.\u003c\/p\u003e\u003ch3\u003eBook Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Palgrave Macmillan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 2025-10-27\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9783031905254\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 331\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":44352186646668,"sku":"9783031905254","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031905254.jpg?v=1768939226","url":"https:\/\/lateknightbooks.com\/products\/9783031905254","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}