#Barbie and Social Media: Digital Discourses and Mattel's Celebrity Doll

Hains, Rebecca C.; Aguiló-Pérez, Emily R.

 #Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel’s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie’s identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.

Details

Published by: Palgrave Macmillan

Publication Date: 2025-10-02

Format: Hardcover

ISBN-13: 9783031956102

DOI: 10.1007/978-3-031-95611-9

Dimensions: 210.0cm x148.0cm

Pages: 238.0